Identity is essential for the success of digital advertising campaigns. It is the ability to identify a person online, allowing advertisers to reach those who may be interested in their products or services and attribute the success of their efforts accordingly. An effective brand creates a positive image and a coherent identity is a way to communicate values to potential customers, making them feel connected and increasing customer loyalty and credibility. A strong identity is the first step to differentiate yourself from the competition.
Every consumer and potential buyer has a social identity that affects how they see themselves and, as a result, their response to services and products. Social identity greatly influences the community to which they belong, as it was developed in the late 1970s through a series of studies known as the minimal group paradigm. A strong brand identity will help you build trust with your customers, increase sales, and even improve customer service. It goes beyond beautiful colors and fun logos, as it leads to greater brand recognition and awareness, which in turn should improve your revenues.
To increase the conversion rate, you'll need to focus on online identity and search engine optimization. If creating a brand identity is overwhelming for you, consider hiring a professional to create a brand identity for you. It offers a corporate branding package to take care of all the visible elements needed for a strong brand identity. Work with elements to strengthen the extended identity of your brand and, at the same time, keep the core identity intact.