Identity resolution is the cornerstone of modern digital interaction, allowing organizations to create unified customer profiles that encompass behavior and transactions across multiple channels and devices. It is also known as multi-device identification and underpins the customer's unique vision. It's also referred to as identity verification, which ensures that the person providing information over the phone is who they say they are. Marketers use this process to make sure they're talking to a real person and not someone who has stolen their information.
Identity resolution is essential for marketers because it enables them to use more effective segmentation methods while also protecting themselves from identity theft. Identity graphics can also incorporate demographic, behavioral, financial, lifestyle, shopping, and other data collected or licensed from external sources, such as online news sites, purchase transactions, surveys, email service providers (ESPs), motor vehicle registrations, voter registration, and other public records. Third-party identity graphics use cooperative data exchange agreements between multiple brands or publishers to create common, anonymous identity assets. You can also use identity resolution to recognize customers when they arrive at your properties and offer personalized experiences. The latest edition of this MarTech intelligence report explores the essential platforms for identity resolution.
Identity resolution is the ability to recognize an individual person in real time by connecting several identifiers of their digital interactions. However, precisely resolving consumer identities has proven to be a challenge for most brand marketers. With identity resolution, you can transform a unique identifier (such as an email or phone number) into an entire person. Identity resolution is a method of linking multiple identities of a single person, such as different names or genders, with a single person. It is an innovative technique in which it is determined if two entities are the same or different.
Identity resolution is the process of connecting multiple identifiers (both online and offline) that are used on different platforms, devices and channels with individual clients in a secure way for privacy. Most identity resolution providers maintain a patented identity graph or database that contains all known identifiers that correlate with individual consumers. Sixth, identity resolution creates a unique view of the customer and improves the customer experience as part of an omnichannel marketing strategy. Identity resolution is the science that connects the growing volume of consumer identifiers to a person as they interact across channels and devices. Companies use it to establish the identity of a single customer from multiple sources, and it has been used in a variety of industries, including financial services, retail and transportation.
Identity resolution platforms should be able to streamline integration with the customer's intelligent technology and advertising ecosystems by providing pre-designed (or native) connections and a wide set of APIs for custom integrations.
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