Identity resolution is a powerful tool for generating intelligent searches, regardless of the missing source data. It is the process of accurately associating data with the people who interact with your business. To maximize the value of managing your master data, it is important to understand the difference between real-time and batch-based identity resolution systems. Real-time processing requires continuous input, constant processing, and constant data output.
This type of processing is ideal for applications that require immediate results, such as customer service or fraud detection. On the other hand, batch-based identity resolution systems are better suited for applications that require more complex data analysis, such as risk assessment or population-based data matching. Entity resolution ensures that all data is stored in a single sheet with references to source databases, such as CRM systems, internal databases, collaboration software, such as email systems, marketing databases, etc. Smart key creation and indexing functions can help to simplify the complexity of today's identity data.
For example, identity resolution allows you to search and compare identity data from dozens of countries at the same time. Government agencies and the public sector benefit from population-based data matching with access to ready-to-use identity and compliance matching rules for multiple countries. It helps ensure that your business applications and systems contain high-quality identity data at all times. Health and human services, community and economic development, and tax collection environments also benefit when a graphic of identity or a single, comprehensive view of the person is provided.
Choosing how the data is processed involves understanding the needs of the business and determining which batch or real-time approach best suits your company. By multiplying this problem by millions of people, you can quickly see how slow identity resolution can be. Informatica's identity resolution solution can help you maximize the value of managing your master data.