Identity resolution software is a type of technology designed to help companies and organizations accurately identify and resolve customer data. It helps businesses recognize the unique digital identity of individual customers so that they can develop highly personalized campaigns aimed at them. As customers use multiple devices, companies accumulate disconnected sets of data about their online behavior.
Identity resolutionis the process of accurately associating data with the people who interact with your business, creating a 360-degree view of your customers, partners, suppliers and others.
Data is the lifeblood of any data-driven organization, and identity resolution software provides a centralized system for resolving identities in all your data and applications. This makes your information more reliable, improves customer service, increases operational efficiency, and enhances the reliability of data analysis. It can also help you detect fraud, identify your best customers, and improve customer contact methods. Informatica MDM and identity resolution software are used to calculate risk with people exposed to political exposure and in high-risk countries.
The latest edition of this MarTech intelligence report explores the essential platforms for identity resolution. These platforms support marketing processes around segmentation, measurement and personalization for known and anonymous audiences on digital and offline channels. Identity resolution is a subset of entity resolution, but it is the most common and significant type of entity resolution. With identity resolution software, you can search, compare and manage identity data records from multiple countries in real time.
A powerful data comparison engine allows you to take full advantage of disparate data sets and create unique identities from multiple records. Multi-language identity data matching is also possible with identity resolution software. This allows you to obtain accurate matches in identity records even if you are missing the source data when you take advantage of high-precision identity data matching. Most providers follow the advertising industry guidelines of the Digital Advertising Alliance (DAA) or the Interactive Advertising Bureau (IAB).
Real-time identity data search is another benefit of identity resolution software. This allows you to generate intelligent searches regardless of the missing source data. It also helps you perform difficult tasks such as using different alphabets and managing complex, multilingual identity data such as Latin, Arabic and Cyrillic. Identity resolution helps create a more complete view of your customer with clarified data from multiple sources in the retail environment.
Most providers provide persistent customer identifiers during the identity resolution process, which means that the identifier follows the person (or household) even when the identifiers change. Different teams in the organization can view a person's profile to send relevant messages and better meet their needs.