What is Identity Resolution in CDP and How to Use It

Identity resolution is the process of creating an addressable customer profile by analyzing and resolving data across multiple touchpoints, attributes and systems. Attributes can include email addresses, cookie identifiers, device identifiers, postal addresses, social media identifiers, and more.

Identity resolution

plays a critical role in maintaining data quality, which directly affects marketing effectiveness. It allows marketers to consolidate user information collected from different sources and provides individual profiles to improve marketing effectiveness.

Most digital marketing suites have identity resolution capabilities, but they are very limited in nature. To be able to market more effectively to your customers and future customers, you'll depend on whether you can ensure compliance with security regulations through identity resolution. To illustrate why identity resolution is so crucial, you should remember that the total number of connected devices is U. CustomerLabs CDP offers a better option than not matching data through probabilistic resolution by applying broader segmentation rules or creating modeled audiences.

It seamlessly resolves identities for any external identifier using deterministic ID matching. The way you perform identity resolution can have a profound impact on the customer experiences you can offer. Identity resolution helps marketers achieve a reliable source of customer data by combining user information across multiple devices and channels, 26 touchpoints. CDP tools such as Customerlabs No code CDP allow you to collect and create unified user profiles in a short time using identity resolution techniques.

If your goal is to provide personalized, privacy-compliant experiences on a large scale, these are three identity resolution mistakes you should avoid: not understanding the differences between deterministic and probabilistic identity resolution; not having a complete customer database; and not collecting data dynamically from different user sessions on your site or application. Identity resolution is an essential part of any digital marketing strategy. It helps marketers create an addressable customer profile by analyzing and resolving data across multiple touchpoints, attributes and systems. It also ensures compliance with security regulations by providing a reliable source of customer data that can be used to create personalized, privacy-compliant experiences on a large scale.

CDP tools such as Customerlabs No code CDP make it easy to collect and create unified user profiles in a short time using identity resolution techniques.