Identity resolution is a powerful tool for financial services companies, allowing them to create a unified view of their customers and provide relevant messages throughout the customer journey. It is the process of matching the identifiers of all devices and touchpoints to a single profile, giving marketers a holistic view of each potential customer or customer. This helps them to instantly offer the customer the experience that is expected at every stage of the buying process on all channels. Before you can take advantage of identity resolution, it's essential to gather all your customer data in one place with a customer data platform (CDP). This will enable teams across the company to process the data and gain insights into demographic data that can be used for specific marketing campaigns and improving the customer experience.
Identity resolution is the process of attributing customer behavior and interactions with your company across all touchpoints, platforms, or channels to a single, unified customer profile. With the demise of the cookie, companies must invest in their own identity resolution solution to stay ahead of the curve. It's important for marketers because it allows them to use better segmentation methods and, at the same time, protect themselves against identity theft. This may be appropriate for analytics use cases where approximate figures are sought and there is little at stake for resolving the identity incorrectly. Creating a person's digital identity requires the use of CDPs, which collect and organize data from internal and external sources to create a single customer profile or record. There's no hard and fast rule about the amount or type of data you need to boost your identity framework.
It is a method of linking multiple identities of a single person, such as different names or genders, with a single person. Probabilistic identity resolution is a statistical model with a certain confidence interval, in which it is known with some confidence that this user will. That's why it's important to understand the basics of identity resolution and how you can incorporate it into your organization.
Identityis key because it is the axis where reliable data is activated and it is the exact point at which high-quality data can be damaged. The challenge of identity resolution is that it requires integrating data from multiple sources to create a complete picture of a person.
The number of providers offering identity solutions is growing rapidly and everyone has their own unique ways of managing identity.