Identity data is the collection of data about an individual person, such as their name, address, bank account number, medical records, and other highly sensitive information. The abundance of technology and devices makes it increasingly difficult to identify consumers. However, with customer identity data, you can easily identify your users and provide them with a seamless experience no matter what device they are on. Data is growing, not only in volume but also in value.
Companies must invest resources in collecting and processing data while also ensuring that it is protected against threats and breaches. This is where identity and access management (IAM) comes in handy. IAM is a tool that helps companies protect their data from internal and external threats by assigning and tracking user access. Vendors collect data from a wide range of physical and digital sources to create consumer identity graphics.
This includes the identifier of the device or model connected to their profile. Consumer identity data is similar to identity graph data, multi-device identity data, deterministic identity data, self-identity data, and global identity data. This provides an additional layer of protection against malicious entities from accessing a company's database where its customers' identity data is stored. Consumer identity data comes from service providers and companies that track consumer data and behavior across touchpoints and devices, including the use of email, mobile phone number, and social media.
The quality of the data depends largely on the quality of the suppliers. Consumer identity data presents information about the identifier or model of a device connected to a consumer profile. Consumer identity data is an important marketing solution because it allows companies to understand how their target audience behaves and how they can reach them. Marketers use consumer identity data for digital marketing campaigns and to understand the behavior of the target audience and how best to communicate with them.
Brands and marketers use consumer identity graphics to ensure that they're targeting the right customer through the best digital channel. You can obtain consumer identity data through a variety of delivery methods; the one most suitable for you depends on your use case. If your use case is urgent, you can purchase APIs, feeds, and real-time consumer identity data transmissions to download the most up-to-date information. Identity and access management is a generic term for a combination of software used to manage digital identities and user access in an organization.
It acts as a multi-level protection for company data by assigning and tracking user access to prevent any damage.