Understanding Identity Charts: A Comprehensive Guide

Identity charts are a powerful tool for students to reflect on the factors that shape their individual identity and those that shape their identity as members of a community. An identity chart is an online database that stores all the identifiers linked to individual customers and leads, allowing companies to obtain a comprehensive, stable and constantly evolving view of their audiences on online and offline channels. It can also be used to deepen the understanding of a person, place, or topic, and help students better understand the content, share their own previous knowledge, and end stereotypes or misconceptions. An identity chart is created by extracting identifiers such as device identifiers and IP addresses, and signals such as time stamping and geolocation, and comparing them using predictive algorithms to find probable matches in an identity graph. Encrypted emails have a one-to-one relationship with an email address and help protect people's identities and personally identifiable information (PII).To help students appreciate this concept, you can ask them to think about the five most important factors in shaping their identity in one context, such as school, and then in another context, such as home or with friends.

Alternatively, students can contribute ideas to a class version of an identity chart that you keep on the classroom wall. You can also ask them to select the five elements that they consider most important in shaping the identity of this person or group. Sharing their own identity cards with their classmates can help students build relationships and break stereotypes. Use a Starburst identity graphic to help students visualize the difference between the factors they think shape their identity (arrows that point out from the center) and the labels that others place on them (arrows that point to the center).

Benefits of Using Identity Charts

Identity charts are used to enrich students' understanding of their own identities, as well as the identities of groups, nations, and historical and literary figures. They bring together all of these scattered identifiers to create or “unite” a unified view of the customer.

An identity chart also helps companies match anonymous and known data, and online and offline data, to connect them with individual customers. This allows companies to improve the performance of their marketing efforts and customer experiences.

Conclusion

Identity charts are a powerful tool for students to reflect on the factors that shape their individual identity and those that shape their identity as members of a community. They can also be used to deepen the understanding of a person, place, or topic, help students better understand the content, share their own previous knowledge, and end stereotypes or misconceptions. Companies can use an identity chart to match anonymous and known data, improve audience segmentation and customer experiences across platforms and channels, and for measurement and attribution.