Terri Benigno

Terri Benigno

Passionate pizza aficionado. Subtly charming travel fanatic. Proud coffee junkie. Certified twitter geek. Typical music fanatic. Freelance bacon specialist.

105 Author´s Posts
What is the meaning of identity achievement?

What is the meaning of identity achievement?

The achievement of identity is a cognitive process that refers to exploring an identity and developing an understanding...

What is Probabilistic Identity Resolution? A Comprehensive Guide

What is Probabilistic Identity Resolution? A Comprehensive Guide

Probabilistic identity resolution is the use of predictive algorithms to find the probability that two records belong to...

Unlocking the Power of Identity Resolution

Unlocking the Power of Identity Resolution

Identity resolution is a powerful data management process that links a customer's online behavior to their unique...

The Difference Between Entity Resolution and Identity Resolution

The Difference Between Entity Resolution and Identity Resolution

Entity resolution and identity resolution are terms related to record linking, data matching, and deduplication. Although ...

What is the identity of matrix transformation?

What is the identity of matrix transformation?

When A is an invertible matrix, there is an A−1 matrix that represents a transformation that undoes A, since its...

What does the social identity theory explain?

What does the social identity theory explain?

Social identity theory aims to specify and predict the circumstances in which individuals consider themselves as...

Identity Resolution vs Entity Resolution: What's the Difference?

Identity Resolution vs Entity Resolution: What's the Difference?

Identity resolution and entity resolution are two terms that are often used interchangeably, but they actually refer to...

Exploring Your Identity: A Guide to the Personal Identity Wheel

Exploring Your Identity: A Guide to the Personal Identity Wheel

The personal identity wheel is an activity that encourages students to explore their own identity and reflect on how it...

Understanding Identity Charts: A Comprehensive Guide

Understanding Identity Charts: A Comprehensive Guide

Identity charts are a powerful tool for students to reflect on the factors that shape their individual identity and those ...

Implementing an Identity Resolution System: A Step-by-Step Guide

Implementing an Identity Resolution System: A Step-by-Step Guide

Solutions that enable identity resolution, identity matching and identity management are designed to ensure that brands...

The Benefits of Identity Resolution for Marketers

The Benefits of Identity Resolution for Marketers

Identity resolution is a powerful tool for marketers, as it allows them to create accurate and unified customer profiles...

Unlocking the Power of Identity Resolution to Improve Analytics

Unlocking the Power of Identity Resolution to Improve Analytics

Identity resolution is a powerful tool that can help brands unlock the potential of their customer data. By identifying...

What is a First Party Identity Graph? A Comprehensive Guide

What is a First Party Identity Graph? A Comprehensive Guide

Your own business identity graphics contain the identifiers and signals that correlate with individual consumers. By...

What is Entity Resolution in MDM and How Does it Work?

What is Entity Resolution in MDM and How Does it Work?

Entity resolution is a process of disambiguating real-world entities from data. It is used to identify and resolve...

The Benefits of On-Premise and Cloud-Based Identity Resolution Systems

The Benefits of On-Premise and Cloud-Based Identity Resolution Systems

Data is the lifeblood of any data-based organization, and to be successful, companies must be able to accurately identify ...

The Difference Between Manual and Automated Identity Resolution

The Difference Between Manual and Automated Identity Resolution

Identity resolution is a process that allows marketing organizations to create a unified view of customers. It is used to ...

What is an Identity Entity and How Does It Work?

What is an Identity Entity and How Does It Work?

The entity identity checks if two persistent objects represent the same state in the data store. The entity identity of...

Understanding the Legal Implications of Identity Resolution

Understanding the Legal Implications of Identity Resolution

In the era of data sharing, it's more important than ever to understand how your personal information can be used against ...

Using Identity Resolution to Prevent Fraud

Using Identity Resolution to Prevent Fraud

Identity resolution is a process that allows companies to link different data, which were initially stored as separate...

The Power of Consumer Identity in Marketing

The Power of Consumer Identity in Marketing

The power of consumer identity in marketing is undeniable. People's decisions on what to buy are heavily influenced by...

The Benefits and Risks of Identity Resolution

The Benefits and Risks of Identity Resolution

Identity resolution is a process of linking online activity and information from multiple data sources to specific users. ...

Unlocking the Power of Identity Resolution

Unlocking the Power of Identity Resolution

Identity resolution is a powerful tool that enables businesses to recognize and reach real people across channels and...

The Benefits of Identity Security: Why It's Essential for Businesses

The Benefits of Identity Security: Why It's Essential for Businesses

Identity Security is a crucial part of any business's security strategy. It allows workers to access business resources...

The Power of Consumer Identity: How CDPs Help Marketers

The Power of Consumer Identity: How CDPs Help Marketers

It is essential to emphasize the significance of customer identity and how a Customer Data Platform (CDP) can empower...

How Identity Impacts Consumer Behavior

How Identity Impacts Consumer Behavior

People with a more independent self-interpretation tend to avoid products linked to identity when that identity is...

Unlocking the Challenges of Identity Resolution

Unlocking the Challenges of Identity Resolution

In today's digital world, understanding your customers is essential for success. With the ever-growing volume of data, it ...

What are the Examples of Identity Data?

What are the Examples of Identity Data?

Companies use identity data to recognize the same person on all devices and channels. Examples of identity data include...

Is the identity function a linear transformation?

Is the identity function a linear transformation?

Two important examples of linear transformations are the zero transformation and the identity transformation. We obtain a ...

Understanding the Security Implications of Identity Resolution

Understanding the Security Implications of Identity Resolution

Identity resolution is a process of connecting online activity and information from multiple data sources to specific...

Unifying Data with Identity Resolution: A Comprehensive Guide

Unifying Data with Identity Resolution: A Comprehensive Guide

Identity resolution is a powerful tool that allows organizations to connect and consolidate the identities of all their...

How to Increase Audience Engagement with a Strong Brand Identity Online

How to Increase Audience Engagement with a Strong Brand Identity Online

A strong brand identity is essential for building trust with your target audience. When they see your logo and brand...

What are the use cases of identity resolution?

What are the use cases of identity resolution?

Identity Resolution helps create a unified view of the user across devices, applications and unique identifiers. Identity ...

What is Probabilistic and Deterministic Identity Resolution?

What is Probabilistic and Deterministic Identity Resolution?

Identity resolution is the process of determining customer identities based on information that is known to be true, such ...

What is Identity Resolution and How Does It Help Brands?

What is Identity Resolution and How Does It Help Brands?

Identity resolution is the science of connecting the growing volume of consumer identifiers to a person as they interact...

The Benefits and Cost of Implementing an Identity Resolution System

The Benefits and Cost of Implementing an Identity Resolution System

Identity resolution is a process of linking online activity and information from multiple data sources to specific users. ...

Unifying Data with Entity Resolution in Machine Learning

Unifying Data with Entity Resolution in Machine Learning

Companies use entity resolution to connect disparate data sources with clean data, detect non-obvious relationships...

What is Identity Resolution in MDM and How Can It Help Your Business?

What is Identity Resolution in MDM and How Can It Help Your Business?

Identity resolution for master data management is the process of resolving multiple instances of data that represent the...

What is identity security sailpoint?

What is identity security sailpoint?

With AI and machine learning as fundamental elements, SailPoint's cloud identity security platform helps you see and...

Unlocking the Power of Identity Resolution to Improve Risk Management Strategies

Unlocking the Power of Identity Resolution to Improve Risk Management Strategies

Identity resolution is a powerful tool that can be used to improve risk management strategies. It is a set of rules that...

The Difference Between Deterministic and Probabilistic Identity Matching

The Difference Between Deterministic and Probabilistic Identity Matching

Deterministic matching is a technique used to find an exact match between records. It involves processing data from...

Exploring Identity Through Identity Maps

Exploring Identity Through Identity Maps

Identity maps are a powerful tool for students to explore and deepen their understanding of themselves, groups, nations,...

Unlocking the Power of Identity Resolution to Improve Customer Loyalty

Unlocking the Power of Identity Resolution to Improve Customer Loyalty

Identity resolution is a powerful tool that can help businesses improve the quality of their customer data, unify...

Unlocking the Power of Identity Resolution to Improve Personalization Strategies

Unlocking the Power of Identity Resolution to Improve Personalization Strategies

In today's digital world, personalization is key to successful marketing campaigns. To achieve this, identity resolution...

Unlocking the Power of Identity Resolution for Omni-Channel Marketing

Unlocking the Power of Identity Resolution for Omni-Channel Marketing

Identity resolution is a powerful tool used to track people on different platforms and target them with offers and...

Unlocking the Power of Identity Resolution in Social Networks

Unlocking the Power of Identity Resolution in Social Networks

Identity resolution is a powerful tool that helps brands create a unified, omnichannel view of their customers. It is the ...

Unifying Your Vision of the Customer with Identity Resolution

Unifying Your Vision of the Customer with Identity Resolution

In today's fragmented, digital-focused world, marketing teams must work to unify their vision of the customer. However,...

Understanding Identity Resolution and Its Benefits for Modern Brands

Understanding Identity Resolution and Its Benefits for Modern Brands

Identity resolution is a process that helps brands understand their customers better. It involves collecting data from...

Unlocking the Power of Identity Resolution Acxiom

Unlocking the Power of Identity Resolution Acxiom

Real IdentityTM helps the world's top brands to accurately identify consumers and connect with them anytime, anywhere to...

Unlocking the Power of Identity Resolution

Unlocking the Power of Identity Resolution

Identity resolution is a powerful tool that helps brands create a unified, omnichannel view of their customers. It is the ...

Unlocking the Power of Identity Resolution

Unlocking the Power of Identity Resolution

Identity resolution is a powerful tool that helps brands create a unified, omnichannel view of their customers. It allows ...

The Power of Identity Data: How It Can Help Your Business

The Power of Identity Data: How It Can Help Your Business

Identity data is an essential tool for businesses of all sizes. It helps to ensure that the person providing information...

The Difference Between Structured and Unstructured Data in an Identity Resolution System

The Difference Between Structured and Unstructured Data in an Identity Resolution System

When it comes to identity resolution systems, there is a clear distinction between structured and unstructured data....

What is Identity Resolution Software and How Does it Help Companies?

What is Identity Resolution Software and How Does it Help Companies?

Identity resolution software is a type of technology designed to help companies and organizations accurately identify and ...

Identity Resolution: How Tealium Can Help You

Identity Resolution: How Tealium Can Help You

The director of Solutions Consulting, David Morris, explains a fundamental component of his customer acquisition...

Unifying Data with Identity Resolution to Improve Customer Targeting

Unifying Data with Identity Resolution to Improve Customer Targeting

Creating a 360-degree view of the customer is essential for personalizing the customer experience and protecting customer ...

The Difference Between Identity Resolution and Data Cleansing Explained

The Difference Between Identity Resolution and Data Cleansing Explained

Identity resolution is the process of determining that two or more data representations can be resolved into a single...

What is Identity Resolution and How Does it Help Brands?

What is Identity Resolution and How Does it Help Brands?

Identity resolution is a process that helps brands create a unified, omnichannel view of their customers. It involves...

Unlocking the Power of Identity Resolution to Improve Customer Profiling

Unlocking the Power of Identity Resolution to Improve Customer Profiling

The number of providers offering identity solutions is increasing rapidly, and each has their own unique approach to...

Is the identity operator a linear transformation?

Is the identity operator a linear transformation?

The identity function is a linear operator when applied to vector spaces. By definition, the identity function from Rn to ...

What is Identity Resolution and How Does It Help Brands?

What is Identity Resolution and How Does It Help Brands?

Identity resolution is the science of connecting the growing volume of consumer identifiers to a person as they interact...

What is the Difference Between Identity Resolution and Data Enrichment?

What is the Difference Between Identity Resolution and Data Enrichment?

Identity resolution is a data management process that verifies, validates and adds information on all devices and...

Unlocking the Power of Identity Resolution

Unlocking the Power of Identity Resolution

Identity resolution is a powerful tool that helps brands create a unified, omnichannel view of their customers. It is the ...

Unlocking the Power of Identity Resolution for Financial Services

Unlocking the Power of Identity Resolution for Financial Services

Identity resolution is a powerful tool for financial services companies, allowing them to create a unified view of their...

What is the Difference Between Deterministic and Probabilistic Identity Resolution Methods?

What is the Difference Between Deterministic and Probabilistic Identity Resolution Methods?

Deterministic identity resolution is a high-trust approach that relies on first-party data when it is known for certain...

Unifying Your Customer Profiles: How Identity Resolution Can Improve Customer Segmentation

Unifying Your Customer Profiles: How Identity Resolution Can Improve Customer Segmentation

Identity resolution is a powerful tool that allows companies to continuously update and refine their customer profiles as ...

The Difference Between Identity Resolution and Data Deduplication Explained

The Difference Between Identity Resolution and Data Deduplication Explained

Identity resolution and data deduplication are two processes that are often confused. While they both involve data...

Exploring the Ethical Implications of Identity Resolution

Exploring the Ethical Implications of Identity Resolution

In the digital age, with the proliferation of technology, the challenge of identity recognition has become increasingly...

Exploring Identity Through Identity Mapping Education

Exploring Identity Through Identity Mapping Education

Identity mapping is an activity that encourages individuals to explore their unique personal experiences and develop...

Why is Brand Identity Essential for Advertising Success?

Why is Brand Identity Essential for Advertising Success?

Identity is essential for the success of digital advertising campaigns. It is the ability to identify a person online,...

Unlocking the Meaning of Identity Resolution

Unlocking the Meaning of Identity Resolution

Identity resolution is a powerful data management process that links a customer's online behavior to their unique...

Unifying the Customer Experience: What is Identity Resolution Capabilities?

Unifying the Customer Experience: What is Identity Resolution Capabilities?

Identity resolution is the science of connecting the growing volume of consumer identifiers to a single profile, allowing ...

What is consumer social identity theory?

What is consumer social identity theory?

Individual consumers modify their own identity and use a brand to define themselves. They then consider themselves part...

What is the Difference Between Identity Resolution and Data Matching?

What is the Difference Between Identity Resolution and Data Matching?

Identity resolution is a process used to match and combine multiple records for the same person or organization from...

Understanding Real-Time and Batch-Based Identity Resolution Systems

Understanding Real-Time and Batch-Based Identity Resolution Systems

Identity resolution is a powerful tool for generating intelligent searches, regardless of the missing source data. It is...

Unlocking the Power of Identity Resolution to Improve Customer Insights

Unlocking the Power of Identity Resolution to Improve Customer Insights

Identity resolution is a powerful tool that can help businesses gain valuable insights into their customers. By combining ...

What is Entity Resolution Used For? A Comprehensive Guide

What is Entity Resolution Used For? A Comprehensive Guide

Entity resolution (ER) is a process used to identify and link records that refer to the same real-world entity in one or...

What is Identity Resolution in Marketing and How Does it Work?

What is Identity Resolution in Marketing and How Does it Work?

Identity resolution is a process of matching the identifiers of all devices and touchpoints to a single profile, helping...

How to Increase Engagement Through Brand Identity

How to Increase Engagement Through Brand Identity

Creating a strong brand identity is an effective way to communicate your values to potential customers and make them feel ...

The Difference Between Deterministic and Probabilistic Identity Resolution

The Difference Between Deterministic and Probabilistic Identity Resolution

Deterministic identity resolution is a high-trust approach that relies on first-party data when it is known for certain...

What is Identity Resolution Technology and How Can It Help Your Business?

What is Identity Resolution Technology and How Can It Help Your Business?

Identity resolution is the science of connecting the growing volume of consumer identifiers to a single profile, allowing ...

Unlocking the Power of Identity Resolution Technologies

Unlocking the Power of Identity Resolution Technologies

The ultimate goal of marketing for identity resolution is to support and enable data activation, encouraging segmented...

The Benefits of Identity Marketing: Unlocking Your Brand's Potential

The Benefits of Identity Marketing: Unlocking Your Brand's Potential

Are you a new player in the market and struggling to get that initial attention? Or are you taking the next steps and...

What is Identity Data and How Can It Help Your Business?

What is Identity Data and How Can It Help Your Business?

Identity data is the collection of data about an individual person, such as their name, address, bank account number,...

The Power of Identity Resolution: Unifying Customer Profiles Across Channels and Devices

The Power of Identity Resolution: Unifying Customer Profiles Across Channels and Devices

Identity resolution is the cornerstone of modern digital interaction, allowing organizations to create unified customer...

Understanding the Starburst Identity Chart

Understanding the Starburst Identity Chart

The starburst identity chart is a powerful tool for students to gain a better understanding of themselves, as well as the ...

Unifying Customer Identities with Identity Resolution

Unifying Customer Identities with Identity Resolution

Identity resolution solutions provide a macroeconomic view of identity data at all touchpoints, allowing marketers to...

The Power of Brand Identity in Marketing

The Power of Brand Identity in Marketing

Brand identity is the visible elements of a brand, such as color, design and logo, that help to identify and distinguish...

What is the Difference Between IAM Identity and Entity?

What is the Difference Between IAM Identity and Entity?

In a nutshell, IAM identity represents a user, user group, or role that can be authenticated and then authorized to...

The Privacy Implications of Identity Resolution Explained

The Privacy Implications of Identity Resolution Explained

Identity resolution is a critical tool for marketers, allowing them to gain a comprehensive and holistic view of their...

What is the Difference Between Identity and Entity?

What is the Difference Between Identity and Entity?

In the context of Domain-Driven Design (DDD), identity is something that is inherent to an entity. It is something that...

What is the identity of a linear transformation?

What is the identity of a linear transformation?

Two important examples of linear transformations are the zero transformation and the identity transformation. It can be...

What is Identity Resolution in CDP and How to Use It

What is Identity Resolution in CDP and How to Use It

Identity resolution is the process of creating an addressable customer profile by analyzing and resolving data across...

How do you fix an identity crisis?

How do you fix an identity crisis?

Here are some ways to deal with an identity crisis. Express what's important to you.

Unlocking the Power of Identity Resolution to Improve Compliance Strategies

Unlocking the Power of Identity Resolution to Improve Compliance Strategies

Identity Resolution is a powerful tool that can help organizations gain a comprehensive view of their customers, allowing ...

Unifying Data Quality with Identity Resolution

Unifying Data Quality with Identity Resolution

Identity resolution is a powerful tool for improving the quality of customer data. It eliminates redundancies, unifies...

Understanding Identity Resolution Psychology

Understanding Identity Resolution Psychology

Identity resolution is a powerful tool for personal growth and development, especially when it is accepted and encouraged ...

Is the identity matrix a linear operator?

Is the identity matrix a linear operator?

The identity matrix represents the identity function as a linear operator in vector space. When deciding if a T...

Unlocking the Benefits of Identity Resolution

Unlocking the Benefits of Identity Resolution

Identity resolution is the foundation of modern digital interaction, as it allows organizations to create accurate and...

Understanding Identity vs Entity Resolution

Understanding Identity vs Entity Resolution

Identity resolution and entity resolution are two closely related concepts, but they are not the same. While identity...

Unifying Your Customers: How Identity Resolution Can Improve Customer Service

Unifying Your Customers: How Identity Resolution Can Improve Customer Service

Identity resolution is a process that allows companies to link different data, which were initially stored as separate...