Creating a 360-degree view of the customer is essential for personalizing the customer experience and protecting customer data. Identity resolution is the process of unifying data from different sources and allowing teams across the company to process it. To understand how identity resolution works in MPArticle, here's a brief overview of a demonstration of MPArticle IDSync. This is achieved through an identity resolution solution that deduplicates records and unites data from online and offline touchpoints, providing a single, unified customer profile.
Deterministic identity resolution takes advantage of first-party data to determine which data points belong to the same identity. One component of identity resolution involves the consolidation of own identifiers to improve marketing performance. Additionally, having an accurate identity graphic of the target audiences can help marketers to improve ad segmentation and maximize their advertising investment in the campaigns implemented. If you want to connect with them and build lasting brand relationships, you need the deep knowledge that identity resolution can offer.
Identity resolution is a key part of any effective data strategy, and it's an element that benefits teams across the organization, from marketing and growth teams to product and even support teams. Another key to successfully implementing an identity resolution solution is finding the right partner. The goal of identity resolution is to create 360-degree consumer profiles and, to do so, requires a significant amount of data from many different sources. If you don't have an effective identity framework today, maybe you're using probabilistic matching for marketing use cases, depending on third-party data, or can't resolve data from multiple channels at all.
A good identity framework unifies customer behavior across devices and times, linking all relevant interaction to a holistic customer profile. In other words, with deterministic identity resolution, you know for sure that the identities you target your campaigns are the people you think they are. Near's identity graphic provides persistent identification for people instead of a device, browser, or home. Identity resolution is essential for creating a comprehensive view of customers and improving targeting efforts.
It allows companies to unify data from multiple sources and create accurate consumer profiles. This helps marketers segment their audiences more effectively and maximize their advertising investments in campaigns. Additionally, it provides teams across the organization with access to valuable insights about customers.
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