Identity resolution is a powerful tool that can help businesses gain valuable insights into their customers. By combining disparate data sources, it can provide additional context and details to existing data, transforming isolated data into useful customer experiences. With identity resolution, businesses can reach the right people across all channels at the right time, as well as take advantage of social media features that require customers to have an account. Deterministic identifier matching is often the best approach to identity resolution, since it uses own data that customers have produced, but it is only possible when first-party data is available.
We offer the capabilities needed to create personalized customer experiences, improve ad segmentation along with measurement and improve identity verification and anti-fraud solutions by unifying data and applying information at important moments. In a recent report, Forrester described identity resolution as: “The process of integrating identifiers at available touchpoints and devices with contextual, behavioral and transactional information into a consistent and accessible consumer profile for marketing analysis, orchestration and delivery.” Without identity resolution, you wouldn't be able to reconcile known and unknown activity on a user's website. Identity solutions allow you to collect data while respecting privacy and use the resulting information to improve the customer experience and build trust among your customers. True identity resolution goes beyond devices to recognize and understand the person in real time, at the moments that really matter.