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What is an Identity Entity and How Does It Work?
The entity identity checks if two persistent objects represent the same state in the data store. The entity identity of...
Unlocking the Power of Identity Resolution
Identity resolution is a powerful tool that helps brands create a unified, omnichannel view of their customers. It is the ...
Identity Resolution: How Tealium Can Help You
The director of Solutions Consulting, David Morris, explains a fundamental component of his customer acquisition...
What is the Difference Between Identity Resolution and Data Enrichment?
Identity resolution is a data management process that verifies, validates and adds information on all devices and...
The Power of Consumer Identity in Marketing
The power of consumer identity in marketing is undeniable. People's decisions on what to buy are heavily influenced by...
Identity Resolution vs Entity Resolution: What's the Difference?
Identity resolution and entity resolution are two terms that are often used interchangeably, but they actually refer to...
Exploring Identity Through Identity Mapping Education
Identity mapping is an activity that encourages individuals to explore their unique personal experiences and develop...
Unifying Your Vision of the Customer with Identity Resolution
In today's fragmented, digital-focused world, marketing teams must work to unify their vision of the customer. However,...
